A Holistic Digital & Social Campaign Led By PR
Fresh Gourmet engaged needed to execute PR-led holistic campaign that announced their new product collaboration with iconic chile-lime seasoning Tajín. Led by press releases that drove extensive trade coverage, followed that up with a social media campaign, and a unique activation: The Zestable Vegeable Garden Supper Club, which featured the world’s number one social media fruit cart vendor, The Fruit Ninja (5m+ followers on TikTok), who transformed his fruit cart into a veggie cart, slicing up delicious salad bowls for the social media world to marvel at.
Results of PR Efforts: The product line became one of the fastest-selling in Fresh Gourmet history. The brand has retained CPG PR to run a similar program for its next product launch, scheduled for Q2, 2026.
